employer brand

3 tips to boost your employer brand

It’s no secret that attracting candidates to vacancies is hard work, but have you stopped to think that a boost to your employer brand could be the answer to your candidate attraction troubles?

In a study conducted by the Harvard Business Review earlier this year, findings showed that having a poor employer brand costs an organisation as much as 10% more per hire.

Let’s take the recent news reports on clothing giant ASOS as an example. Current employees said that they were afraid to take breaks or stop working to go to the bathroom through fear of dismissal. Virtually overnight this breaking news found its way into the mainstream media and damage the reputation of their brand.

And do you think that candidates are still going to be keen to work there after this discovery? Of course not.

Now although you might not have a bad reputation, there’s things you can do quickly to help boost your employer brand and bring active candidates closer to your business.

Promote your values
Candidates want to see that a company’s values match with their own, and in my experience if the two are in alignment it’s a signal of a good match for both parties.
Boost your brand by promoting your company values on your website and any job advertisement you publish to give candidates an overview of your company culture.

Utilise your existing employees
If your employees are well treated and happy, then they’ll be the best possible ambassadors for your brand. As well as telling friends and family how much they enjoy working for you, you’ll find that happy workers are active on social media and very receptive to the idea of helping to attract new employees.

Ask for testimonials, either on paper or video and use this to your full advantage on your company website so that candidates can find out why your company is such a great place to work from the employees themselves.

Monitor your employer brand
If you boost your employer brand using the tactics above, then you’ll need to keep a close eye on how your efforts are coming together to aid candidate attraction.

Monitor what people are saying about your brand by setting up social media ‘listening points’ so you can keep track on what employees, jobseekers, customers and third parties are saying about your business.

By doing so, you can gauge how much work needs to be done to boost your employer brand and how well your efforts are going so far.

For more information on how to boost your employer brand in order to attract quality candidates, call our team of experienced recruitment professionals today on 01782 338787

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Emma Bonfiglio

About the author, Emma Bonfiglio

Managing Director at Appointments, Emma has spent 15 years building up a stellar reputation for commercial recruitment excellence across a variety of industries and sectors. There’s no staffing challenge Emma hasn’t encountered and her insight into the recruitment landscape has assisted countless clients achieve their goals over the years.

Specialising in the legislative and procedural side of business operations and through her extensive knowledge and continual training, Emma has a wealth of legal and contractual recruitment knowledge to help advise and support organisations of any size and in any industry.